NorthCore

NorthCore is a boutique M&A firm based in Amsterdam, active on both the buy and sell side and offering financial consulting and due diligence services to private equity clients.

Over the years, the firm had grown considerably. Its expertise had deepened, its team had expanded and its ambitions had moved well beyond what the original identity could communicate.

The old brand told a different story. It carried the feel of a small partnership firm, the kind that relies on the personal reputations of two senior names rather than the strength of the organisation itself.

For a firm that had outgrown that model and wanted to be taken seriously by institutional investors and private equity, the gap between reality and perception had become a problem worth solving.